AI & Sales Coaching Study 2026 · Global panel

    How AI is reshaping sales coaching

    A global study on how AI is changing the way sales teams are coached, trained and led. 7 minutes to answer — you receive the PDF report in preview.

    Study conducted by Qwantiq with Skeells.ai. Results shared exclusively with respondents.

    300+
    Sales organizations targeted worldwide
    7 min
    To answer · fully anonymized data
    5 axes
    Coaching, AI usage, beliefs, barriers, future

    Why this study

    Sales coaching is the most consistent predictor of sales performance — and the least consistently practiced discipline in B2B sales. AI is now redrawing this landscape: call analysis, AI role-play, personalized micro-learning, automated deal reviews.

    This study gives the floor to sales leaders and field reps directly: what really works, what's just hype, and where the human coach stays irreplaceable.

    What you will receive

    • The full PDF report (12 pages) in exclusive preview
    • Key figures on AI adoption in sales coaching
    • A benchmark of your company vs. the panel average
    • An invitation to the live results webinar (Q1 2027)