Designing a New Service or Solution
Learn to model and structure new services and solutions that deliver genuine value — for your clients and for your organisation.
What this program changes for your business
better-qualified opportunities
higher conversion rates
shorter sales cycles
AI-powered practice
Unlimited rehearsal on Skeells, instant feedback, realistic simulations tailored to your cases.
Field anchoring
Integrated managerial coaching, transfer to real customer meetings, progress tracking.
Sustainable practice
3-month Skeells access post-workshop to embed reflexes and measure skill growth.
Not a theoretical training. A rehearsal for real customer meetings.
- Filmed and debriefed role-plays
- AI simulations on your own scenarios
- Real cases brought by participants
- Individual action plans actionable on day one
Context
A new service or solution must deliver real benefits for both clients and the organisation developing it. Achieving this dual value is not easy. It requires a methodical and rigorous approach to service modelling to guarantee success in design, deployment and commercial viability.
Objective
Who is it for?
- Service design and innovation managers
- Marketing professionals designing new offerings
- Operations managers deploying new services
- Product managers extending service portfolios
Program Outline
Understanding services and solutions
- The fundamental difference between a service and a solution
- Setting objectives for the target audience and business benefits
- Choosing the service tier — from low-cost to premium
Modelling the service
- Building the interaction matrix: clients, tools and delivery teams
- Balancing human delivery with technology support
- Defining scripts and processes for service delivery
Designing the service experience
- Balancing physical and digital touchpoints (phygital design)
- Creating visibility and awareness for the new service
- Integrating the service into the broader client journey
Pricing and go-to-market
- Defining the value of the service and billing model
- Building the business case for the new offering
- Planning the deployment and adoption strategy
Training Format
- 2-day workshop (14 hours)
- In-person delivery recommended
- Maximum 12 participants per session
- Methods, model sheets, illustrations and application exercises
- Post-training access to Skeells platform for 3 months
Powered by Skeells
Learning continues with AI-powered practice
Interactive Podcasts
Podcasts on service design thinking, value proposition development and phygital service strategies.
AI Role-Play Practice
AI-guided workshops to model your specific service concept — from interaction design to pricing strategy.
This program is part of the Qwantiq sales transformation approach — combining expert sales training, managerial coaching and AI-powered learning through the Skeells platform.
Sales Programs
Explore all sales training programs
Management Programs
Sales coaching & leadership
Our Method
Sales enablement approach
Skeells AI Platform
AI-powered sales skills development
White Paper
The Great Comeback of Sales Coaching
To learn more about our vision of modern sales coaching, read our white paper: The Great Comeback of Sales Coaching.
Interested in this program?
Let's discuss how to adapt it to your team's needs.